Francisco S. Homem De Mello

Entrepreneurs need to know their businesses better than anybody else. Their life is tougher, their game is harder. This small encyclopedia was written as a companion to the process of thinking about startup ideas and putting it all on paper, be it for the sole purpose of planning or raising funding with an investor pitch. It is intended as an introduction, so don’t be surprised if you finish it and still feel hungry: that’s the idea.

"Part of being able to successfully raise money as an entrepreneur is understanding concepts and lingo used in the venture world. I wish I had this book five years ago when I was raising venture capital for the first time!" — Davis Smith, cofounder of Cotopaxi

"The use of industry-specific vocabulary is many times the difference between a good entrepreneur and one that gets funded. Startupedia is the most practical and comprehensive guide to budding entrepreneurs who want to really dig into the world of startups and really get what's behind Venture Capitalist's minds." — Eduardo Campos, cofounder of Parafuzo

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